Friday, January 20, 2012

The Musketeers in Marketing

The four musketeers and their distinctive personalities have been employed as advertisement. I thought this was pretty clever. Although not touching on all the same traits as I, this company also classified the famous four.  They captured certain dominant traits in two words and a cider in the picture and then described each man and the matching cider on the side of their webpage.  The descriptions of the characters are accurate and the descriptions of the ciders fit well with their characters.  Clever, clever. Well done. Even the colors of the cider are appropriate!
Click here to open the cider webpage in a new window.

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